Own a small business? Well, your branding is just as important as it is for a big name. In fact, many large companies try to look small so they will appeal to consumers who like to support independent brands.
Many small business owners already understand the importance of branding for their business, but many simply don’t understand why.
They can see how the successful businesses become successful by building a strong brand, and they want the same for their business. They even understand that branding isn’t just a cool logo or how folks feel about the business. But most don’t realize that successful businesses have their brand at the heart of the business. It means everything. In fact, in many cases you could substitute the word brand for business.
Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to spin or charm their way to sales.
The benefits of branding is similar to when people fall in love with each other. When customers connect—the result is higher sales and better brand differentiation. It also leads to loyalty and can even protect your price in times when competitors throw a low-ball price at you.
Do Your Customers Like You?
To Build a Better Brand, Customers Must Like You!
It really is simple. You just have to get people to like you. That’s all. Let’s face it; people do business with people they like. They don’t want to buy their new car from a shyster salesman. And they aren’t going to continue using a dry cleaner that consistency destroys their clothes. So, obviously, you need to start by doing your job. And doing it well by WOWing your customers. If you do it well enough, you may eventually have people talking about you, in a good way. And that could be the start of building a new killer brand. So that’s it. Here at BranWorks, we’ll show you the rest. Get your customer touchpoints right with WOW moments, and before you know it, you can have the brand that you’ve always wanted.
Just keep it simple, make the tough choices and follow the steps that we’ll show you. Building a great brand is all about keeping it simple. It ain’t rocket science. But, it takes lots of very hard, very smart work, with a dose of WOW!