Building WOW Company Brands

How To Build Your Company’s Brand So  Your Customers Will Love You

There’s a lot more to your brand than a logo and tagline. The brand of your company is made up of virtually everything that your business does and every experience your customer has with your company. This all determines whether the customer falls in love with you or they walk away, never to be seen again.  

Delight customers repeatedly, at every touchpoint, and you will earn yourself some raving fans! Once you’ve got a good handle on the basics and moved customers from satisfied to delighted, it’s time to add WOW Moments. These are the unexpected moments that surprise and delight your prospects and customers. 

To build a lasting brand, customers must love you, and it really is simple. Let’s face it; people do business with people they like. So, obviously, you need to start by doing your job. And doing it well. If you do it well enough, you may eventually have customers talking about you, in a good way. And that could be the start of building your new WOW brand. A brand that will survive for a lifetime. A brand that delivers maximum ROI. 

The BranWorks 5-Step Promise to Help Build Your Company’s Brand.

Brand Promise #1-Clearly Define Your Value Proposition and Brand Promise

Your Value Proposition is the statement that explains why you are better than your competition, and why. If you’re going to know what you do best and how that stacks up against your competition, you need to know your competition, and know them well. You’ll need to know how to pump up your strong points and play down your weaknesses. Or, to make adjustments so that those weaknesses are no longer weaknesses, and perhaps become strengths. Your brand promise is the most powerful statement you can make to your customers. It tells them what they can expect from you every time they do business with you. It’s a real promise that you can prove every day. Plus it shows customers how you can make their problems go away. 

Brand Promise #2-Build a Reputation That Your Customers Will Love

When your brand speaks, it must tell it like it is. No inconsistency or confusion in the marketplace. If you’ve defined your market properly, that shouldn’t pose any problems. In other words, don’t be hip and casual if you are in the funeral business.

Brand Promise #3-Define Your Target Customers & Keep Them For Life

You can’t serve everyone. If you are a guitar shop, you serve certain musicians. Day cares serve families. Tennis clubs serve tennis players. So you need to know who your customer is in order to properly provide what they need.

Brand Promise #4-Knock Your Customer’s Socks Off at Every TouchPoint

It’s the Internet age and that makes it easier to reach our customers, but also harder in many ways. Even thought they are only a click away, you may never see them face-to-face. To compensate for that you need to make the customer experience the center of everything you do, and become known as the brand that is always there for the customer and gives the ultimate experience. Be constantly on the lookout for ideas of how you can knock your customer’s socks off and make her experience better. 

Brand Promise #5-Engage Employees as Key Brand Ambassadors

To provide a better workplace, companies need to first understand what motivates their employees. Build a community of your employees and ask them regularly for feedback. Gain employee intelligence by finding out what truly matters to your workforce. Only by talking to them regularly can you have a deeper understanding of their needs and wants. Your employees are an important piece in the customer experience puzzle. It’s impossible to have a seamless end-to-end brand experience if your employees don’t have a customer-centric mindset and don’t have the motivation to keep customers happy. 

This is Our Brand promise to All BranWorks Clients!

When you get started, this will seem like a lot of work. But you’re building your brand, and once you get it all rolling, it will become a lot easier and more routine. The salvation is going to be what you see on the bottom line in the months and years to come. This is our promise to you here at BranWorks.

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