“People think that the only way to make yourself distinct is by doing something different. But it could be that you can find your distinction, your differentiation, by doing the same thing as everyone else but executing it so much better and so consistently that you set yourself apart.”
Wynton Marsalis – talking about Mahalia Jackson
About the Author
Gordon Conner is a Branding Consultant/Coach and Copywriter who helps small business build killer brands. He has been providing advertising, marketing, branding and copywriting services for 39 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or www.BranWorks.com.