You Need Memorable People

 

By: Gordon Conner

If you want to build a memorable company, you have to fill it with memorable people. Extraordinary people-people who go the extra mile-people who wake up with smiles on their faces.  After all, the first line of contact is going to be with one of your people. So, make the most of it and “knock the customer’s socks off”.

 

Employees need to buy into the company branding program. They need to “get it” and to represent the company’s brand properly every day. Sometimes, unfortunately, not all employees can see the light, so changes are needed to insure uniform brand presence. To get employees on the brand wagon often requires incentive programs to motivate them and to show the importance of the brand story. Continuing programs, regular updating and fun cultures can help keep employees motivated and on the same page.

 

Your employees are your WOW! ambassadors. You need them to be in the trenches and wowing your customers every day. That’s how you build a brand that your customers can’t do without.

 

About the Author


Gordon at St. JohnGordon Conner
is a Branding Consultant/Coach and Copywriter who helps build killer brands for small local businesses. He has been providing advertising, marketing, branding and copywriting services for 39 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or www.BranWorks.com.

BW eBook Download CTA-9-29-15-page0003

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: