How To Build Killer Brands For Small Businesses
Here comes Walmart, Wells Fargo and Best Buy! Don’t run! Fight them with your own brand. Your KILLER brand. Blow away the big guys and never worry about them again.
The Topics We Cover:
- Branding for Local Businesses
- What is Branding?
- The Branding Process
- Differentiating Your Small Business
- TouchPoint Branding
- What is a Category of One Company?
- Internal Branding
- The Brand Audit
- Brand Promise. How to Make it and Keep it.
- Why Should I Buy From You?
- Dramatic Moments
- Brand Management
Maintaining a Strong Brand