Ice Cream for Everyone!

Rick Salmeron, of Salmeron Financial, knew that his clients were struggling mid-July to beat the heat and that National Ice Cream week was coming up. So he sent out an email to his clients, prospects and partners all over the country (he’s based in Texas) promising to deliver ice cream to their door during a specific week if they simply responded. For less than the cost of a newspaper ad, Rick delivered (or had delivered) over 120 scoops of ice cream, and earned a lot of social media love and customer delight!

Stop by the drive through at Western Bank in Devils Lake, North Dakota and you’ll find yourself in the middle of Wacky Wednesday. Bank tellers take turns outside washing windshields of customers, firing up the grill and handing out treats and prizes as people drive through! It’s the unexpected that gets people talking.



About the Author

iPhone 857Gordon Conner is a Branding Consultant/Coach and Copywriter who helps build WOW brands for small local businesses. He has been providing advertising, marketing, branding and copywriting services for 39 years and lives in Midlothian, Virginia. He can be reached at, or


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