Keep Your Customers Coming Back By Knocking Their Socks Off!
Satisfied customers are nice, but delighted customers are more likely to return. Delight customers repeatedly, and at every touch point, because you will earn yourselves some raving fans! The first key is to nail the basics. We’ll develop killer logos, taglines, marketing materials, websites, etc., etc., etc. But it doesn’t matter how many red-carpets you roll out if you’re not delivering WOW experiences consistently. You can only dazzle people for so long. Eventually, they’re going to see behind the curtain.There’s a lot more to your brand than a logo and tagline. The brand of your company is made up of virtually everything that your business does and every experience your customer has with your company. This all determines whether they become a loyal customer or they walk away, never to be seen again.
However, once you’ve got a good handle on the basics, to move customers from satisfied to delighted, add WOW Moments. These are the unexpected moments that surprise and delight your prospects and customers. Because this is what makes branding at BranWorks very different from anyone else-unlike the guy below!
About the Author
Gordon Conner is a Branding Consultant/Coach and Copywriter who helps build WOW brands for small local businesses. He has been providing advertising, marketing, branding and copywriting services for 39 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or www.BranWorks.com.