Do you really want to wear every hat in your business, every day, forever? You need to be thinking of things that you can outsource and get it off your plate. When you get outside help with chores that you simply aren’t good at, or don’t want to do, you free yourself up for high level stuff, stuff that you’re more qualified to handle, like business development and project management. Smart business leaders know how productive it is to outsource functions that aren’t generating income, but are critical for business operations, like marketing. Time is such a critical commodity that it’s critical to leverage the talents of others and not try to be a do-it-all. Here are some of the best functions that make sense to outsource for a small business:
Marketing is the energy for a small business. What you do with your marketing has everything to do with what happens with your sales. If you are too busy running the business, you need help. The solution is a marketing consultant or public relations specialist for your small business. Marketing consultants can help with a multitude of services, like content for your website, email marketing campaigns and even guidance with the customer experience. They can help you with your marketing plan, as well as the execution of all components. Plus, they can see that your brand is on track where it should be.
Are you an accounting firm? If not, then you shouldn’t be trying to do your own payroll. There’s no easier way to get in big trouble with the IRS than to try to handle your own taxes, if you aren’t qualified. Rest assured, if you hire an outsourcing firm to handle this for you, you would rest much better at night. The fees for this service are not expensive, so be smart and hire an expert to handle the deductions for withholding, social security, unemployment and worker’s compensation. You can’t afford not to.
Social Media Marketing:
There are more marketing consultants and social media agencies to handle social media strategy, content development and social promotion than you can shake a stick at. If you try to do this yourself, you suffer consistency big time. Get the right person, or firm, and give them the right message and focus for your product or service. The long-term results will be there. But remember, social media is a long-term investment. Be prepared for social media to see returns in 12-24 months. And if you do your homework, you may find a marketing consultant who also includes social media in his/her services.
Bookkeeping is one of the most common tasks in small businesses that owners routinely neglect and struggle with. By outsourcing your basic accounting services to a seasoned bookkeeper, you will have the ability to use updated financial information to run your small business. A bookkeeper can do your accounting work a lot faster and more accurately than you can, and it is affordable. Ask your tax preparer or another entrepreneur for a referral to the right provider. Stop getting your accounting done for the year at tax time.
Always feel like you simply don’t have enough hands to get everything done that is needed? Using virtual assistants is an excellent way to get routine tasks done. There are many tasks that can be handled in this fashion and free you up for more critical issues. Chores like preparing mailings, email newsletters, invoicing, voicemail management, copy editing, and personal scheduling are just s few of the many that can free up your day. You can use Twitter, Linkedin and eLance to find great personal assistants for your small business.
Don’t try to do everything and burn yourself, and your business, out. Even if you just outsource one or two of these tasks, you’ll see the benefits very quickly. Look for good people and start slow with short –term contracts until you see results. You’ll feel better about your business and you’ll sleep better at night. Contact us at BranWorks regarding the marketing tasks, and we’ll give you some references for the others.
About the Author
Gordon Conner is a Marketing & Branding Consultant/Coach who helps build WOW brands for small local businesses. He has been providing advertising, marketing and branding and services for 40 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or www.BranWorks.com.