Want Your Own Marketing Department?

 

Outsource it!


Not enough hours in the day to coordinate with your graphic artist, run up to OfficeMax to print some overpriced flyers, call your webmaster to change the spelling of your new employee’s name, track down your sign guy to get your banner for the event this weekend, return the call from your promotional products vendor who left you a message 2 days ago about the pens you ordered, then spend hours working with the Google, newspaper, magazine, Facebook, Twitter, TV and website advertising reps about your ads and budget?

Your marketing consultant can take all of this off your plate, so you have one place to call and one person to meet with. For example, If you have an advertising sales person harassing you to buy an ad … just tell them “Call My Marketing Department”, and give them your consultant’s number.

Outsourcing your marketing department may be the single best investment you can make for your business.  Far too often the owners of small and mid-sized businesses get pulled away from their core competencies to do tasks and functions, like marketing and advertising, that they may not have expertise or experience in.

A good marketing consultant has expertise in all areas of marketing including brand development, website design and development, graphic design, search and social media marketing, reputation management and interactive marketing. Here’s what you can expect to accomplish with your own marketing department:

  • Marketing Strategy
  • Marketing Plan
  • Market Research
  • Product Differentiation
  • Brand Development
  • Customer Experience
  • Marketing Budget
  • Advertising Development
  • Project Management
  • Competitive Analysis
  • Customer Analysis
  • Website Design or Re-design
  • Content Creation
  • Blog Content
  • SEO (Search Engine Optimization)
  • Email Marketing
  • Social Media Management
  • Future Planning

Best of all, your business makes more money when you outsource.  Your costs are less than hiring in house and the results will be far superior. Do you have a consultant providing marketing department services for you? Hmmmm!


About the Author

gordon-at-st-john[2]BGordon Conner is a Marketing & Branding Consultant/Coach who helps build WOW brands for small local businesses. He has been providing advertising, marketing and branding and services for 40 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or www.BranWorks.com.

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