As a small business owner, you wear many hats. And every day you make decisions that affect the future of your business and your employees. If you’re finding it hard to keep up with it all, you should consider getting some help by outsourcing your marketing to a consultant. It sure is less costly than hiring a marketing professional. And you’ll benefit from added insight and focus for your marketing. So here are 7 reasons to go outside and get some help:
The response from most small business owners when they consider engaging a consultant is cost. But when you consider the cost of an employee, like benefits, taxes, desk space, PTO and coffee, outsourcing begins to look a lot better. And if you have a lot of marketing needs, you might want to consider putting the consultant on retainer. You’ll save even more. Plus, since consultants work with a variety of clients, you’ll probably be able to realize savings and discounts on many other things, like software, web hosting, etc.
If you hire an employee for your marketing efforts, you’re hoping for a few years of experience. But when you hire a consultant, you can typically expect a full team with many years of experience brainstorming for your brand. This is a huge value for your business. Consultant teams are always trying to push the envelope, so expect to be able to stay on top of what’s happening in your industry.
So you think it’s just a few small projects here and there, but do you really have the time to manage all of year marketing needs? There’s social, web, advertising, displays, signage—before you know it; marketing has consumed a huge chunk of your week. But, if you outsource it, you’ll have the time you need to do what you do best.
How often do you actually strategize what you need to do with your marketing? More often than not it’s a matter of meeting a deadline, right? If you hire a consultant, you’ll have a team strategizing with you, or for you. If you’re not thinking through your marketing needs, and just getting it done to meet a deadline, it’s time to consider outsourcing.
Is your marketing working? Are you getting results? Are sales increasing? Do you know where your sales are coming from? Keeping tabs on all of this can take a lot of time. If you don’t have the answers to these questions, you need help. Hire a professional. With this kind of information, you’ll know what works and where to continue putting your money, and where not to.
OK, so you have a great company, but are you on top of all of the changes that are taking place daily and the untapped markets out there? A set of fresh eyes might just be the thing that gives you an advantage over your competition. If you’re open to change, a consultant might have that extra set of eyes that gives you dramatic results.
You need time to do what really needs to be done, which is to focus on your company’s daily operations. If you outsource the marketing to a consultant, you’ll be able to focus on your strategy and execution of new products and ideas, instead of posting social media and designing printed materials.
If you hand over the marketing hat to a consultant, you’ll be able to increase the life span and success of your company. And by doing that, the rest of those hats will fit much better!
About the Author
Gordon Conner is a Marketing & Branding Consultant/Coach who helps build WOW brands for small local businesses. He has been providing advertising, marketing and branding and services for 40 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or read more at https://branworks.com/capabilities/