Are you a good juggler? If you’re a small business owner, you’d better be! Because you’re going to be juggling a lot of different balls, often at the same time. You’ll have financials, business development, HR, operations and marketing. And you have to juggle them all without losing control. But is it really necessary to juggle all parts of your business. What if we removed just one ball. Wouldn’t that make things a whole lot easier?
Let’s look at the marketing ball, as an example. There are some pretty strong reasons why you shouldn’t be doing your own marketing. Plus, are you really any good at it? Remember, it takes 10,000 hours to become good at something. Have you spent the requisite hours? If, on the other hand, you hire someone who does have the hours, then you would be assured that you are sending the right marketing message, to the right audience, at the right time. Planning and implementing a marketing plan requires a lot of knowledge about your industry, plus more resources and time than you have if you’re going to run your business properly. Oops, there goes a ball!
OK, so let’s say you have a background in marketing and you really do know how to put together a marketing plan. Do you have the time to do all that? If you’re anything like most small businesses, you’re busy leading your business, managing customer and client expectations and running daily operations. It happens all the time-marketing gets pushed to the bottom of the priority list, especially when the business is busy and growing. It simply takes time to implement a solid marketing program on a consistent and ongoing basis. If you hand that responsibility to someone else, it will get done, sooner rather than later.
We all know that the impression made by your brand is vitally important. Your marketing is a direct reflection of your brand and your business. If your marketing looks cheap and inconsistent, it sends a message that your product or service and the way you run your business, will be low quality and unreliable.
Getting the professionals to look after your marketing builds credibility, and an outside perspective helps to keep you targeting the audience you intended. If it looks like you did your marketing yourself (i.e., it’s amateurish, low-grade, or content riddled with errors), you WILL lose potential customers.
Being a small business owner can, at times, be a wild juggling act, but if you learn to let go of certain responsibilities like marketing, you’ll feel more in control, and be a better juggler, in the long run.
About the Author
Gordon Conner is a Marketing & Branding Consultant/Coach who helps build WOW brands for small local businesses. He has been providing advertising, marketing and branding and services for 40 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or read more at https://branworks.com/my-very-own-marketing-department/