Build a Better Brand With the Right Consultant or Coach

Marketing Coach or Consultant. Which Do You Need?



If you’re an athlete and work with a coach, the coach’s job is to bring out the best in you so you can do the best job possible. Business coaches do the same thing by getting you to focus on the big picture of the goals for your business and discuss those things that will motivate you to obtain those goals. The coach wants to guide you towards your highest potential. The coach cheers you on and empathizes with you. The coaching relationship is designed to uncover honest insights into where things aren’t working as planned. The bottom line of business coaching is to develop an ultimate plan for moving toward your goals, with your coach supporting you on your path to reaching those goals.



A consultant comes to you as an expert in business marketing, branding and the various components that make up those disciplines. The consultant will teach you, as well as offer a strong plan for reaching your goals. The objective of consulting is to get your project done and producing results for your business.


An Analogy

This will perhaps give you a more clear understanding of the difference between the job of a coach and that of a consultant. A coach will help you learn how and why you might want to go fishing, figure out what’s holding you back from catching any fish, and stand next to you and urge you on regarding your casting technique.

A consultant will explain why one fishing rod is superior to another, teach you how to cast, and if necessary, catch the fish for you.

So what do you need, a coach or a consultant? Depends on your objectives, your time constraints and deadlines.

I am a coach AND a consultant. So I offer you the advantages of both coaching and consulting. Every business is different with unique needs of it’s own. By offering both disciplines, I can help you in a variety of ways and for a variety of clients and situations:

  • Advice when and how you need it.
  • Provide evolving business and marketing skills to keep you on your toes.
  • Encouragement and brainstorming when you get stuck.
  • Insight to let you do what you do best and to build your business to your ultimate potential.

    About the Author

    gordon-at-st-john[2]BGordon Conner is a Marketing & Branding Consultant/Coach who helps build WOW brands for small local businesses. He has been providing advertising, marketing and branding and services for 40 years and lives in Midlothian, Virginia. He can be reached at, or read more at


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