The Race For The Best Brand Customer Experience Is On!
There’s a lot more to your brand than a logo and tagline. The brand of your company is made up of virtually everything that your business does and every experience your customer has with your company. This customer experience determines whether the customer falls in love with you or they walk away, never to be seen again.
To build a lasting WOW brand, customers must love you. Let’s face it; people do business with people they like. So, obviously, you need to start by doing your job. And doing it well. This is critical because if you do it well enough, and provide an unforgettably good experience, you will eventually have customers talking about you, in a good way. And that could be the start of building your new WOW brand. Keep it up and you’ll have a brand that will survive for a lifetime. Ignore your customer and she will ignore you, or worse!
6 Critical Steps to Build Your WOW Brand
1. WOW Brand Promise-Never break your promise
2. WOW Value Proposition-Be the best in your niche
3. WOW Brand Identity-Be unforgettable
4. WOW Messaging-Knock their socks off
5. WOW Customer Experience-Make them love you forever
6. WOW Employee Engagement-The key to your success
About the Author
Gordon Conner is a Branding Consultant/Coach who helps build WOW! brands for small local businesses. He has been providing advertising, marketing and branding services for 42 years and lives in Midlothian, Virginia. He can be reached at Gordon@BranWorks.com, or www.BranWorks.com.