How To WOW! Your Customers

Build A Better Brand By Adding These WOW Factors

Satisfied customers are nice, but delighted customers are more likely to return. Delight customers repeatedly, and at every touch point, and you will earn yourselves some raving fans! The first key is to nail the basics. It doesn’t matter how many red carpets you roll out if you’re not delivering good customer service consistently. You can only dazzle people for so long. Eventually, they’re going to see behind the curtain.

However, once you’ve got a good handle on the basics, to move customers from satisfied to delighted, add a little WOW Factor! These are the unexpected moments that surprise and delight your prospects and customers. Here are 25 ways to add the WOW Factor to your work:

  1. Write handwritten thank you notes
  2. Teach customers something new (webinars, events, white papers, etc.)
  3. WOW just one customer (they’ll tell more)
  4. Spend quality get to know time together
  5. Give a meaningful book as a gift
  6. Your customers will love a simple loyalty program
  7. Reward social media customers will extras
  8. Meet-up and treat far-away customers to coffee when you travel
  9. Send a charitable gift in your customer’s name
  10. Treat your customer to a surprise upgrade
  11. Throw a party, barbecue, picnic or wine tasting for your customers
  12. Offer free goodies (coffee, badges, flowers)
  13. Send cards on strange holidays (towel day, planking day?)
  14. Implement customer suggestions and let them know when you do
  15. Offer real people for customer service
  16. Discount a customer’s bill just because you want to
  17. Recognize specials events (anniversaries, birthdays, babies)
  18. Hold special customer-only events
  19. Send funny or personalized gifts (special occasions with their photo?)
  20. Special gifts for reaching milestones
  21. Make your first contact with a customer special
  22. Make your response time as fast as possible
  23. Add personality to every touchpoint)
  24. Do unexpected stuff (refer to competitors when out of stock)
  25. Thank your team (happy hours, lunch, hand-written thank you’s, trust)

25 outstanding ways to WOW customers. Every attempt at giving thanks must be relevant and personalized, noticeable and sincere. These simple requirements will ensure your show of gratitude hits home with customers.

Show customers your thankfulness today by showing a WOW attitude on one (or more!) of these 34 ideas.

About the Author
gordon-at-st-john[2]BGordon Conner
is a Marketing & Branding Consultant/Coach who helps build WOW brands for small local businesses. He has been providing advertising, marketing and branding and services for 42 years and lives in Midlothian, Virginia. He can be reached at, or read more at


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