What We Do

Lovable Branding/Marketing Services

Our goal is to help you knock your customer’s socks off and make them fall in love with you forever. We can do that by offering a la carte solutions for the following branding and marketing challenges. Or, we can put it all together in our “WOW Plan” by linking together the full branding package, along with a complete customer experience journey.

We’ll be happy to meet with you to determine the most effective solutions for getting the pain off of your plate, so you can focus on the fun stuff that you do best.

1. WOW Branding

How to Clarify Your Brand Promise and Build a WOW Brand

Brand building is a strategic undertaking. It takes research and intuition, all with the ultimate goal of growing your company and positioning it to thwart competition and build a customer base that will sing your praises to the rooftops.

To do so, you must deliver with Dramatic Moments. The BranWorks approach is to give your customers a reason to buy based on your tiebreaker, or Value Proposition, and knock their socks off in the process. We assemble a proven team of problem-solvers, advertising, marketing and digital strategists and creative professionals to get the best Dramatic Moments and brand messaging possible.

When crafted properly, your brand will shape how your business is run, guide decisions that will determine your future and engage your customers and employees to become your best brand ambassadors.

A la carte services:

Brand Promise                              Brand Audit
Value Proposition                         Pain Point Solutions

Brand Plan                                     Focus Groups
Brand Messaging Strategy          Customer Analysis
Concept Development                 TouchPoint Management

Personas                                         Customer Experience

Brand Identity                                “WOW Plan”
Competitor Analysis                      Marketing Management
WOW Branding                              Brand Experience
(Learn More)

2. “The WOW! Plan”

How to Build a WOW Brand, The BranWorks Way

Our process is a very personal one. We are strong believers in getting down in the trenches and learning everything there is to know about our clients.  This is how we uncover all the details and solve problems that make your company what you want it to be.  As the result, we have developed a proprietary process that will put you on the right track, keep you on that track and produce customers that stay with you for life. This five-step plan, “The WOW Plan”,  is the result of 40 years of marketing and branding for small businesses. It will knock your customer’s socks off, and mold your company into a WOW Brand:

Phases Covered:

Value Proposition/Brand Promise

We’ll come out of this phase with a defined Value Proposition, Brand Promise and a clear understanding of why you are, or will be, better than your competition.

Employee Engagement

“Employee Engagement” is partly internal communications, but it goes beyond the typical staff memos and HR updates. It’s related to training, but it’s about much more than the “how” of what needs to be done.  It’s simply having a continuous process in place by which you engage your employees to understand the “who” and “why” behind your business proposition, and why it’s so critical to the company’s success.

 Customer Experience

The most important part of your brand is the customer’s experience as they journey along their buying path with you. Ignor this phase and you cannot build a WOW brand!

Tell Your Story

In this phase, we develop the story that will go to all audiences and be consistently implemented in all touchpoints. 

Live Your Brand

Everything you do must reinforce your brand story. Every touchpoint must leave the same consistent message. 

(Learn More)

3. Customer Experience

How to Make Your Customers Love You

You’ll know when your branding and marketing is paying off when your customers are singing your praises. When you have it all right, your touchpoints will be on your side, building loyalty and bringing your customers back. This will be more effective than any marketing campaign. It takes a complete team of leadership and brand ambassadors. 

Our top objective when building a new brand is to establish a strong engagement with employees because they will be the driving force for your customer success. The brand often gets stuck in the corporate suite and fails to reach the real ambassadors who make it all work.

We look at the full customer journey and all of the touchpoints along the way to insure a consistent brand message is presented at every opportunity.

A la carte services:

Customer Journey Management                             TouchPoint Management 
Customer Experience Management                       WOW Moments
WOW Employee Experience                                     WOW Customer Experience
Employee Engagement                                             Customer Experience Analysis

(Learn More)

4. Employee Engagement

The Most Important Step in the Branding Process

What if all of the brilliant insights gained in the external branding process could be ingrained in the minds of each employee? What if there were a deliberate process in place to help employees not only do the functional aspects of their jobs better, but also more intimately understand those whom they serve? What if each and every employee could be enabled and equipped to be a powerful steward of the brand? What if—this is sad but all too common—employees actually had a chance to see the company’s advertising before the public did? All of it is possible, and that’s why internal branding presents such a big opportunity for improvement in most companies.

A la carte services:

Employee Analysis                              Brand Promise Training
Internal Branding Programs              WOW Training

Rewards Programs                              Culture of WOW
Living the Brand                                   Employee Experience

(Learn More)

5. Consulting/Coaching 

As-needed Guidance to Right the Ship

Business ebbs and flows and the company’s brand fluctuates with it. Pain is part of the process. As those issues develop, consulting or coaching can work wonders for getting the focus back and righting the ship. Consulting/coaching is available on an as-needed basis.
(Learn More)

6. Custom Solutions

A la carte Solutions for Special Challenges

Often business challenges can be mitigated with coaching. But, the solution may require a special project, or quick win, to address the specific issues and to insure the stability and future growth of the business. These are standalone initiatives that can quickly provide significant insights and value to any organization interested in getting closer to its customers. Here are a few examples of special challenges that arise and can be solved with branding/marketing solutions (Click for solutions):


 

Click here for an in-depth assessment of how our services may lighten the load for you.


Free Brand Assessment Button
Or call 804-651-5088 

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