Lovable Branding/Marketing Services
Our goal is to help you knock your customer’s socks off and make them fall in love with you forever. We can do that by offering a la carte solutions for the following branding and marketing challenges. Or, we can put it all together in our “WOW Plan” by linking together the full branding package, along with a complete customer experience journey.
We’ll be happy to meet with you to determine the most effective solutions for getting the pain off of your plate, so you can focus on the fun stuff that you do best.
1. WOW Branding
Brand building is a strategic undertaking. It takes research and intuition, all with the ultimate goal of growing your company and positioning it to thwart competition and build a customer base that will sing your praises to the rooftops.
To do so, you must deliver with Dramatic Moments. The BranWorks approach is to give your customers a reason to buy based on your tiebreaker, or Value Proposition, and knock their socks off in the process. We assemble a proven team of problem-solvers, advertising, marketing and digital strategists and creative professionals to get the best Dramatic Moments and brand messaging possible.
When crafted properly, your brand will shape how your business is run, guide decisions that will determine your future and engage your customers and employees to become your best brand ambassadors.
A la carte services:
Brand Promise Brand Audit
Value Proposition Pain Point Solutions
Brand Plan Focus Groups
Brand Messaging Strategy Customer Analysis
Concept Development TouchPoint Management
Personas Customer Experience
Brand Identity “WOW Plan”
Competitor Analysis Marketing Management
WOW Branding Brand Experience
2. “The WOW! Plan”
How to Build a WOW Brand, The BranWorks Way
Our process is a very personal one. We are strong believers in getting down in the trenches and learning everything there is to know about our clients. This is how we uncover all the details and solve problems that make your company what you want it to be. As the result, we have developed a proprietary process that will put you on the right track, keep you on that track and produce customers that stay with you for life. This five-step plan, “The WOW Plan”, is the result of 40 years of marketing and branding for small businesses. It will knock your customer’s socks off, and mold your company into a WOW Brand:
Value Proposition/Brand Promise
We’ll come out of this phase with a defined Value Proposition, Brand Promise and a clear understanding of why you are, or will be, better than your competition.
“Employee Engagement” is partly internal communications, but it goes beyond the typical staff memos and HR updates. It’s related to training, but it’s about much more than the “how” of what needs to be done. It’s simply having a continuous process in place by which you engage your employees to understand the “who” and “why” behind your business proposition, and why it’s so critical to the company’s success.
The most important part of your brand is the customer’s experience as they journey along their buying path with you. Ignor this phase and you cannot build a WOW brand!
Tell Your Story
In this phase, we develop the story that will go to all audiences and be consistently implemented in all touchpoints.
Live Your Brand
Everything you do must reinforce your brand story. Every touchpoint must leave the same consistent message.
3. Customer Experience
You’ll know when your branding and marketing is paying off when your customers are singing your praises. When you have it all right, your touchpoints will be on your side, building loyalty and bringing your customers back. This will be more effective than any marketing campaign. It takes a complete team of leadership and brand ambassadors.
Our top objective when building a new brand is to establish a strong engagement with employees because they will be the driving force for your customer success. The brand often gets stuck in the corporate suite and fails to reach the real ambassadors who make it all work.
We look at the full customer journey and all of the touchpoints along the way to insure a consistent brand message is presented at every opportunity.
A la carte services:
Customer Journey Management TouchPoint Management
Customer Experience Management WOW Moments
WOW Employee Experience WOW Customer Experience
Employee Engagement Customer Experience Analysis
4. Employee Engagement
The Most Important Step in the Branding Process
What if all of the brilliant insights gained in the external branding process could be ingrained in the minds of each employee? What if there were a deliberate process in place to help employees not only do the functional aspects of their jobs better, but also more intimately understand those whom they serve? What if each and every employee could be enabled and equipped to be a powerful steward of the brand? What if—this is sad but all too common—employees actually had a chance to see the company’s advertising before the public did? All of it is possible, and that’s why internal branding presents such a big opportunity for improvement in most companies.
A la carte services:
Employee Analysis Brand Promise Training
Internal Branding Programs WOW Training
Rewards Programs Culture of WOW
Living the Brand Employee Experience
As-needed Guidance to Right the Ship
Business ebbs and flows and the company’s brand fluctuates with it. Pain is part of the process. As those issues develop, consulting or coaching can work wonders for getting the focus back and righting the ship. Consulting/coaching is available on an as-needed basis.
6. Custom Solutions
A la carte Solutions for Special Challenges
Often business challenges can be mitigated with coaching. But, the solution may require a special project, or quick win, to address the specific issues and to insure the stability and future growth of the business. These are standalone initiatives that can quickly provide significant insights and value to any organization interested in getting closer to its customers. Here are a few examples of special challenges that arise and can be solved with branding/marketing solutions (Click for solutions):
- Lack of Budget
- How to Clarify Your Brand and Define Your Value Proposition
- How to Improve Our WOW Factor
- Lack of Market Knowledge
- Value Proposition Out of Date
- How to Get Your Brand Massaging Back on Track
- Lack of Brand ID
- Need to Standout From Competition
- Brand Story Isn’t Getting Out
- Trying to Emulate Apple or Nike
- We Need to Identify all TouchPoints in Order to Manage the Customer’s Journey consistently
- Always Competing on Price
- Lacking Clarity or Focus (Learn More)
Click here for an in-depth assessment of how our services may lighten the load for you.