A Fractional CMO (Chief Marketing Officer) plays a key role in everything from product strategy and distribution, recruiting, investor development, public relations, advertising, sales, customer experience, culture and retention programs. Having a CMO who understands these aspects individually and how they work as a whole effects company growth and the chances of avoiding missteps along the way.
CMOs Can Be Expensive, But They Don’t Have to Be
A CMO develops and sets in motion programs that generate profitable new business that usually involves equal parts of:
- Strategy surrounding branding, planning and positioning
- Customer Experience that cause customers to love your brand and become your ambassador
- Messaging tell your story to all stakeholders to help maximize ROI marketing investment
It’s common for small businesses to need a CMO, especially since marketing is the most effective way to spur growth. It’s just as common to be unable to justify the cost of bringing one on board full-time. After all, the experience and insight-capable CMOs come with a hefty price tag, which make them out of reach for many start-up and small businesses.
A Fractional CMO is a Smart Solution
Hiring a fractional CMO offers all the expertise and benefits of having a CMO without the cost of searching and employing one full-time. A fractional CMO is the smart solution for small businesses that cannot afford or justify hiring one at a particular growth stage.
Serving as your Fractional Chief Marketing Officer, Gordon Conner brings his unique insights to your business, growth and marketing strategies. He has served in CMO roles before and has both the corporate and entrepreneurial experience that small business clients really need in today’s marketplace. Gordon can come in as your CMO at a price that is more affordable than you think.