I’m Gordon and I’m a business Marketing and Brand Consultant/Coach. I started all of this 40 years ago right here in Richmond. (Time flies when you’re having fun, right?) It wasn’t always this way. My original intent was to be a cartoonist! Yep, Beetle Bailey, Wile E. Coyote, Peanuts, et al. I even took a cartooning correspondence course in high school back in Roanoke, where I grew up, and then applied to art school here at VCU.
They rejected me!
Yep, they didn’t like my stuff. So, I majored in advertising instead. And a few years later, after spending some time at another ad agency, I started my own. I really didn’t have a lot of options at the time. I was nuts, but hey; it’s a business for nuts…creative nuts. And now after the roller coaster ride of the century, BranWorks is focusing on what we do best – branding, customer experience and fractional CMO services for businesses. And it’s fun. We’ve been through several phases over the years. We spent many years as experts in the community banking field. And we also became quite adept at helping home builders and real estate developers build solid brands for their businesses. Plus, B2B and retail have always been staple categories for us, dating back to my agency days, pre-BranWorks.
Along the way, I also learned something very important about this whole branding thing.
I discovered that a company can jump through all the hoops, have the perfect logo, tagline, value proposition and produce wonderful marketing, both traditional and inbound. But if they ignore the most important component, the customer, all of their effort will have a very limited life. We’ve learned how important that customer is and if you don’t show her some love and make her buying experience a WOW! experience, she won’t be back. And her repeat business is what your entire future is teetering on. So, don’t blow it!
We feel so strongly about the importance of your customer that we modified our branding program to focus very heavily on that customer. We call it “The WOW Plan” and it has been molded from 40 years of helping small businesses build strong relationships with their customers, and now serves as the backbone of our branding philosophy here at BranWorks. So, make that lady (or man, or child) ecstatic about doing business with you. And to make that happen, you have to treat your staff like gold because they are the ones that will make it all work. This is the key to your whole business!
So, now we’re in the Internet Age
This whole Internet thing brings a new dynamic to what this ad guy has been doing for 40 years, but I like it! Look, I’ve been around for quite a while. Almost “kicked the bucket” once. They gave me three days! Whoa! No thanks! So I dodged that bullet and went on to get a real handle on all of this new Internet stuff. Even got Hubspot certified in inbound marketing.
So, I’m looking at things a little differently these days. I’m trying to enjoy each day more, which also means helping our clients be as successful as possible. I also got involved with SCORE, mentoring new startups in their marketing and branding efforts. And I’m doing my best to keep my golf handicap respectable. But I still do some things the old way, like working with clients on a personal one-on-one level, doing business face-to-face and still being as easy-going and laid back as always. They can still call me any time, twenty-four hours a day at 804-651-5088. So, if we work together, better get used to seeing me around from time to time. (I want to see why people are buying, or not buying, your stuff.) And being a “get ‘r done” kind of guy, I want to be sure that what we do for you is up to snuff, and selling stuff. ( I’ve been called a “Renaissance Man” by clients more than once.)
This Internet thing also offers some very interesting alternatives for businesses as they scratch their way to the top. Which takes me back to my beginning. This is sort of like helping the Roadrunner escape the clutches of Wile E. Coyote.
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Call me at 804-651-5088