“The WOW! Plan”
First of all, our process is a very personal one. We are strong believers in getting down in the trenches and learning everything there is to know about our clients. This is how we uncover all the details and solve problems that make your company what you want it to be. As the result, we have developed a proprietary process that could get you on the right track, keep you on that track and produce customers that stay with you for life. This five-step plan, “The WOW! Plan”, is the result of 40 years of marketing and branding for businesses and has been molded to build strong relationships with customers. You need to make your customers ecstatic about doing business with you. And to make that happen, you have to treat your staff like gold because they are the ones that will make it all work. This is the key to your whole business! The result could knock your customer’s socks off, and help you become an exceptional WOW company:
If “The WOW! Plan” sounds like the right approach for your business, we’ll start with a Discovery chat to establish what resources you already have at your disposal and to define what your needs and goals are; what do you need to achieve and by when.
Based on the level of activity required and your budget, we will develop the plan and cost accordingly. And remember, you don’t have to do everything at once. A little bit of improvement in your marketing and sales conversions can go along way. We’ll grow with you.
1. Value Proposition/Brand Promise
We’ll analyse your competition, your customers, your employees, your current brand and your desired brand. We’ll come out of this phase with a defined Value Proposition, Brand Promise and a clear understanding of why you are, or will be, better than your competition.
2. Customer Experience
The most important part of your brand is the customer’s experience as they journey along their buying path with you. They must be WOWed at every touchpoint along their journey so that they cannot, or will not, have a better option than to buy consistently from you and refer you to all their friends and family.
3. Brand Messaging
In this phase, we develop the story that will go to all audiences and be consistently implemented in all touchpoints. It is important that this story be dramatic and hard-hitting to break through the clutter. You must hit your audience right between the eyes.
4. Employee Engagement
“Employee Engagement” may not be a term with which you’re familiar. It’s partly internal communications, but it goes beyond the typical staff memos and HR updates. It’s related to training, but it’s about much more than the “how” of what needs to be done. It’s simply having a continuous process in place by which you engage your employees to understand the “who” and “why” behind your business proposition, and why it’s so critical to the company’s success.
5. Live Your Brand
Everything you do must reinforce your brand story. Every touchpoint must leave the same consistent message. You must be WOWing the customer at each step to insure that her journey with you is better than any other. This should be monitored through a good Marketing Management plan. Read about all of the touchpoints available on our TouchPoint Branding page.
Explore more about “The WOW! Plan” in the articles to follow. And join our email list to keep up to date on the latest in small business branding. Start with our free ebook on building a killer small business brand.
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